The ART of Nuera

In Chapter 3 of The Art of War, probably the most famous text in military strategy, Sun Tzu describes the importance of good preliminary plans before the battle even starts. He writes, "So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss." You must know who you are and who your enemy is in order to successfully wage a battle. These words extend past the battlefield. They even are relevant on the open road.

Every day, trailer users are waging battle with their trailers. They must complete tasks that are essentially their livelihood. Failure is not an option. In this battle, the trailer user is the general and the trailer is the foot soldier. He even literally leads the trailer into battle with his tow vehicle. The trailer user or general must know the enemy and his troops, so he can be prepared for any changes or dissension in the ranks.

What does this mean? Trailers are not perfect, and there are times when they could fail, which could lead to injury or even death. Each year, there are instances when trailers become unhitched or something breaks, and an innocent victim is affected. For example, a trailer can become unhitched and turn into a runaway hazard on the road. Or the trailer gets drugged under the tow vehicle, which can lead to severe damages and injuries. 

In these instances, you must be prepared. That means having a breakaway kit, which will put the brakes on the trailer if it becomes unhitched.  It also means having a trailer coupler that matches the trailer ball. Sometimes, trailer users unknowingly mismatch these two – the most common misalignment is between 2” and 2-5/16” but this also happens between 1-7/8” and 2” – and this could lead to disaster. Finding the right trailer coupler or one that can adjust to different sizes can prevent this from happening. 

Moreover, you want to apply the proper maintenance and upgrades on your trailers to get the most out of them. In battle, you wouldn't want soldiers who are malnourished or ill-equipped. The same holds true here. That means supplying your trailer with the trailer parts that will improve on its design and make sure that it doesn't fail when you need it the most. 

There are so many out there who use trailers for their livelihood: The rancher that was hit hard by this year’s draught, hauling hay and feed to his starving head of 150 cattle. The countless ones pulled behind pick-up trucks carrying cattle from a ranch to auction house every 3^rd Saturday. The ones the landscaping crews use with mowers and equipment, running wide-open to get as many yards as they can in a given week. These people need to win these battles in order to survive.

That's why we here at Nuera have trailers and trailer parts down to an ART, "A" for Accurate, "R" for Reliable, and "T" for Timely.  We know our products and understand the impact our products have on our customers, and how much they depend on them. You can trust us to provide the best customer service for you to win your battles on the road.